CVBT Advertising Rates
Current at 2/4/2012
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CVBT advertising rates are based on standard CPM, or cost per thousand impressions (page views). Impressions are calculated as the average monthly total over the preceding three months, based on weblog statistics.
Impressions
Nov11-Jan12:
Average 239,962 page views per month
| Ad Size |
CPM Rate |
Monthly |
| Col1 Tower (160x600px) |
$5.61 |
$1350 |
| Col6 Boxcar (160x600px) |
$5.61 |
$1350 |
| Banner (468x60px) |
$3.50 |
$840 |
| Spotlight (140x140px) |
$2.75 |
$660 |
| Button (140x90px) |
$1.15 |
$280 |
| Radio/Webcast |
Daily Rate |
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| 30 Second |
$15.00 |
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| 60 Second |
$20.00 |
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| Minimum five-day run, includes webcast and radio station feeds |
Pre-Roll Commercials

• CVBT offers advertisers pre-rolls on most of its videos
• Sponsorship of the exclusive "How They Do It" series
• Series profiles successful Central Valley small businesses
CONTRACT DISCOUNTS: 3 months 10% | >3 months 15%
ADVERTISING POLICIES: All rates are current at February 2012, subject to change without notice. All ads are sold to the highest available space in any one column. White space within an ad does not qualify for a lower rate. Rates are based on the average number of impressions during the previous quarter. Contracts signed in any quarter are based on rates in effect at the time and remain constant for the duration of the contract.
DISCLAIMER: Central Valley Business Times (CVBT) reserves the right to make occasional changes to the layout of its web pages, at its sole discretion, in order to best serve CVBT and its viewers and advertisers. Advertisers will be notified should any such change require more than a minor repositioning of their ads.