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The secret to leveraging Facebook for small business
by David Chandler STOCKTON December 22, 2008 11:35am 
• Internet users spend most of their time on social network sites • Great opportunities online for businesses that know what they’re doing 
Businesses that do not use Facebook are keeping the door closed on sales, say Internet marketing experts.
But with an ill-planned or poorly run profile page, you’ll not only miss out on the potential benefits of Facebook for your businesses -- you may even hurt your online brand profile, experts say.
“It’s relevant because it’s where consumers are increasingly spending their time online,” says Tom Smith, research manager for Universal McCann. “Social networks now allow you to do everything you want to do online.”
• Click here to see related video
Consumers notice when businesses use ‘spammy’ communication or fail to keep their pages up to date, and often this is enough to steer them towards a competitor’s product or service.
A successful Facebook profile requires careful planning, interaction, and plenty of interesting material for posting - but how do you do this?
Click on the link below for a short video from the yourBusinessChannel Million Dollar Club on what it takes to build a great Facebook page for your business.
If you’ve got a great business that needs a sales boost to fulfil its potential, then yourBusinessChannel’s Million Dollar Challenge is for you. The Million Dollar Challenge is an innovative new results-based marketing product which makes the latest thinking of top business experts available to selected businesses with great potential for growth.
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