VIDEO: The weird science of search engine optimization
by David Chandler

STOCKTON
March 11, 2009 12:01am

In the age of Google, one of the most dynamic areas of digital marketing is search engine optimization, or SEO.

In simple terms, SEO describes a range of techniques designed to take your site to the top of search engine rankings when a customer runs a search for a term related to your products and services.

While SEO can be a complex business, getting your head around the basics isn’t too hard.

“The Web is a competitive place and if your business ranks low on Google, your customers won’t find and you’ll lose business as a result,” says Mark Sinclair, features editor for yourBusinessChannel.

A new series produced by yourBusinessChannel sets out all you need to know on incorporating SEO into your marketing strategy:

(A quick commercial note)

At yourBusinessChannel you can watch over 600 short form business TV shows, featuring business development advice from over 70 of the world’s leading business experts.

Please click on the link here to learn more. Thank you!