VIDEO: Tapping marketing potential of your site’s press page
by David Chandler
April 30, 2009
• It can be more than just a place to put press releases
• Produce media releases specially for the purpose of communicating with the public
From the time it was invented over 100 years ago, the press release primarily allowed companies and organizations to communicate with members of the press, in the hope of having their story covered in print and broadcast media.
Since the rise of the Internet however, it has become commonplace for members of the public to access and read press releases directly online, effectively bypassing the media.
The time has now come, says social marketing guru David Meerman Scott, for businesses to produce media releases specially for the purpose of communicating with the public via their website press page.
Mr. Scott explains his approach in today’s new business TV show produced by yourBusinessChannel:
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