VIDEO: Bloggers can give your small business massive exposure
by David Chandler

STOCKTON
June 10, 2009 12:01am

The opinions of top bloggers are now just as influential as the mainstream news media in popularising products -- if not more so. But while their followers and readers hang on the bloggers’ every word, what does this mean to entrepreneurs looking for new ways to enhance their small business marketing strategy?

Bloggers and blogs are now a vital part of any marketer or small business’s web strategy, according to leading social marketing expert Hilary Topper of HJMT Communications. So much so, that marketers need to be thinking about pitching not only to news media, but also to bloggers.

Simply put, blogging is one of the most powerful social marketing techniques on the web today, and pitching to bloggers often results in a real impact on sales.

Watch today’s new yourBusinessChannel show to hear Ms. Topper’s best business advice for marketers trying to persuade bloggers to try out their products and write about them. Watch here:

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