Nevada fires broadside at California
LAS VEGAS, NEV.
August 6, 2009
12:10pm
• Launches new campaign to lure business
• Video spot uses pig image to portray California legislature
Are California’s lawmakers pigs?
A new video campaign designed to draw businesses unhappy with California to relocate to Southern Nevada portrays a reporter as morphing into a pig as she "reports" on the California Legislature.
It is being launched by Nevada Development Authority, which has tried other ad campaigns in the past with the same goal, but not featuring the actions of the California Legislature.
In the last five years there have been 59 California companies that have moved because of the Nevada Development Authority, the NDA says.
The NDA says it’s sure many California businesses are considering relocation due to the state's current troubles.
The campaign stresses that business owners pay no corporate or personal income tax in Nevada and have much lower workers' compensation rates.