Normally, when a new business tool takes off and is being proclaimed as the next big thing all over the media, you'd expect there to be a ton of evidence to show what a transformative effect it had on the companies that use it, right?

Not necessarily, or not when it comes to the brave new world of the Internet and social marketing, at any rate.

A new business study conducted by yourBusinessChannel and UK Twitter for business expert Mark Shaw shows that on one hand businesses are signing up to Twitter in droves, but on the other, very few are seeing the results they'd like.

In the survey of over 200 U.S. and UK businesspeople, nearly 80 per cent of respondents said they were using Twitter for their business, yet less than a third claimed to be happy with the business results it was bringing them.

So, while it's clear that Twitter is on top as the new online business tool of choice, there is still a lot of work to be done educating the business community about effective Twitter for business strategy.

In the business TV show above from yourBusinessChannel, business networking expert Thomas Power explains how to approach the new world of digital marketing.

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