The fast, sophisticated search functionality of Twitter means that it is an absolute goldmine of information and data for your business, according to Mark Shaw, an expert in using Twitter for business.

Because Twitter allows you to search for keywords across conversations being held by real people in real time, you can pick up on trending topics and popular opinions as they form, he says. You can even eavesdrop on gossip about your own product or brand.

Try doing that on Google! It just wouldn’t work, he says.

In today’s free business video, Mr. Shaw shows you how to go about collecting intelligence on Twitter immediately, and at no cost.

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