VIDEO: Social network marketing requires the ‘rule of emergence’
by Melanie Sinclair

STOCKTON
November 17, 2009 12:01am

Whatever happened to the socket puppet used to promote the original, pre dot-com bubble Pets.com? The well-documented collapse of the bubble might seem like ancient history in these days of Web 2.0, but according to the experts there are still very important lessons to be learned from that period.

In today’s new business video produced by yourBusinessChannel, Ecademy founder and social networking expert Thomas Power has plenty to say about the fate of many dot com era start-ups.

The massive injections of capital at their inception, he says, meant that these companies very often grew unnaturally fast and “died young of a heart attack.”

In the video, which is available to watch for free right here, Mr. Power explains what lessons businesses today should learn from that story.

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