As part of a new marketing strategy, Virgin Atlantic has launched its Flying Without Fear course as an app for iPhone and iPod touch from the App Store.

Ben Trewhella, CTO at mobile application company Mubaloo, believes that Virgin Atlantic is targeting customers seeking services in their pocket. Companies can get a direct line to the customer through the phones they carry all the time.

“Our first iPhone app will bring the benefits of our successful Flying Without Fear course to millions of people around the world who are now using mobile technology to make their lives better,” says Sir Richard Branson, president of Virgin Atlantic. “The app will put many travelers at ease and enable them to prepare for their first Virgin Atlantic flight.”

For companies looking at marketing strategies there is the opportunity to cash in on the explosion of iPhone application downloads with 1 billion applications downloaded in nine months.

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