AUDIO: Denizens of the cube world: Arise!
April 3, 2013
• Being tethered to the office can stunt company growth, says management expert
• “This is a tsunami wave … equivalent to that of when work moved from the farm to the factory”
For many workers being required to work in the office in the 21st Century could be equated with being a worker at the Turner and Cook Whip Manufactory of Southfield, Mass. It failed when the horse-drawn carriage was replaced by the horseless carriage.
So might today’s companies that are stuck in the count-the-noses mindset of requiring workers to be on site, contends Terri Maxwell, co-author of the new book, “The New World of Work: From the Cube to the Cloud.”
“Talent is now a marketplace, not a workplace, ” says Ms. Maxwell. “This is a tsunami wave in terms of a talent model restructuring equivalent to that of when work moved from the farm to the factory.”
Ms. Maxwell, who heads the Irving, Texas, business incubator Succeed on Purpose Inc., asks whether the issue for Yahoo is really the “virtual” work or simply the lack of good management coupled with an inability to capitalize on the virtual work environment.
(Terri Maxwell talks about Yahoo’s controversial move but also the future of a radically changing workplace for both employer and employee in today’s exclusive CVBT Audio Interview. To listen now, click on the link below. The MP3 audio file can also be downloaded at no charge.)
Ms. Maxwell says top tier talent values freedom and flexibility over higher pay. These employees won’t make the “cubicle walk of shame” but will simply find another place to commit their talents. Only those who feel they do not have a choice will succumb, she says.
That requires new management skills that embrace the virtualization of work product to attract and keep the motivated self-starters.
The book was co-authored by Tim Houlne, CEO at Working Solutions, a virtual agent and technology solutions company in Dallas, Texas.