AUDIO: Number of adults uploading videos to Web is exploding
October 10, 2013
• Percent doubles from 14 percent in 2009 to 31 percent today
• “Posting videos online is becoming a mainstream online behavior”
YouTube is not just for waterskiing squirrels any more. It and its brethren, such as Vimeo, are now at the heart of Internet activities for a quickly growing number of American Internet users, according to a new report from the Pew Internet Project.
“Since 2006, we’ve seen consistent increases year-to-year in the percentage of adults who watch videos online, but this survey marks the largest increase we’ve seen in the percent of adults who are posting videos online,” says Kristen Purcell, associate director of research at the Pew Internet Project and the author of the report.
“As the online video culture grows — fueled by video-sharing sites, mobile phones, and online social networking — posting videos online is becoming a mainstream online behavior,” Ms. Purcell says.
(Kristen Purcell talks about the Pew findings in today’s CVBT Audio Interview. Please click on the link below to listen to or download the MP3 audio file of the interview.)
When posting their own videos online, adults most commonly share mundane things such as friends, family, and events they attend, the Pew survey finds.
In contrast, just 23 percent of this group post a video they have intentionally staged, scripted or choreographed, and 30 percent post educational or tutorial videos they have recorded themselves.
More than one in three (35 percent) of adults who post or share videos online — or 11 percent of all adult internet users — have posted a video with the hope it will be seen by many people, the so-called “going viral” effect.
And just 5 percent of adults who post videos online say they regret a video they have posted in the past.
The percent of online adults who watch or download videos has also grown over the past four years, from 69 percent of adult Internet users in 2009 to 78 percent today, the Pew survey says.
That figure includes online adults who do at least one of the following:
• Watch videos on a video-sharing site like YouTube or Vimeo -- 72 percent of adult internet users have done this.
• Watch videos online, including on social network sites or using mobile apps -- 56 percent of adult internet users have done this.
• Download video files onto a computer or cell phone so they can play them at any time they want -- 36 percent of adult Internet users have done this.
“Online video consumption continues to be concentrated among the youngest online adults, and those with higher education and income levels, but over time it has grown substantially among virtually all groups of online adults,” says Ms. Purcell. “Rates of online video watching are extremely high among online adults age 18-49 (95 percent) and those age 30-49 (87 percent), yet even among internet users age 50 and older more than half (58 percent) are now online video consumers.”