Wineries partnership could benefit Central Valley wine operation
March 3, 2014
• O’Neill teams with Cecchetti
• “To help expand our overall case goods business”
The winery and distillery operated by O'Neill Vintners & Distillers in Parlier in Fresno County could be one of the main beneficiaries of a new strategic partnership the company has made with Cecchetti Wine Company.
Financial terms of the deal were not announced.
The deal combines the winemaking and sales functions of their respective national wine brands to take advantage of complementary strengths of each partner -- O'Neill's winemaking and production expertise coupled with Cecchetti's sales and marketing prowess.
The combined national portfolio will feature Cecchetti brands Austerity, Backhouse, Exitus, Line 39 and Redtree as well as O'Neill labels Camelot, Martin & Weyrich (Moscato Allegro), Pepi and Tin Roof Cellars.
The new partnership will operate under the O'Neill Vintners & Distillers banner. O'Neill Vintners will assume grape sourcing, winemaking and production responsibilities for all the brands in consultation with Cecchetti winemaker Bob Broman.
Cecchetti Wine Company founder Roy Cecchetti will serve as President of O'Neill Vintners' Case Goods division and lead the national sales organization representing the joint portfolio, including general market sales, distributor management, strategic planning, pricing, programming and key account calls.
"We are excited to join forces with Roy Cecchetti to help expand our overall case goods business," says Jeff O'Neill, CEO of O'Neill Vintners. "We are confident that Roy's experience, knowledge and leadership can help take our collective portfolio to the next level."