AUDIO: Let the other half of your brain do the heavy lifting
January 11, 2017
• Physicist says the right answers to innovation are clouded by too much TLA
• “Just listen. You’ll have a ton of ideas”
Innovation in business is being stifled by too much TLA and by not letting your brain do what it’s good at, says physicist and author Ransom Stephens.
“When you face a problem, or you want to innovate something, accumulate all the information you can about it,” Mr. Stephens says. “But don’t try to solve it.”
That will come later, after a period of just goofing off, not consciously thinking about it.
“That’s when the rest of your brain is assembling the pattern, putting the pieces of the puzzle together,” he says. “Then listen. Just listen. You’ll have a ton of ideas.”
And the TLA? It’s not a defunct airline or an offshoot of those folks who rifle through your carryon at the airport. Mr. Stephens says it stands for “three-letter acronyms” – in other words, jargon.
Too much TLA at work stifles those who don’t have a firm grip on the jargon. And it stifles companies that speak in TLA to their publics, he says.
Jargon is too often mistaken for the language of experts, Mr. Stephens says, when it’s really a waste of time.
And brain cells. That’s where it begins to get very interesting….
(Ransom Stephens talks about jargon and how to train the brain to do what it does best in today’s exclusive CVBT Audio Interview via Skype. Please click on the link below to listen now or to download the audio file for jargon-free later listening, including a detailed explanation of how to tap deeper problem-solving powers of the brain.)
Mr. Stephens writes about tapping the brain’s powers in a new book, “The Left Brain Speaks -- The Right Brain Laughs” (Viva Editions, 2016).