AUDIO: Ditching the PowerPoint could make you a better presenter
February 14, 2017
• Communications expert says too many speakers are doing it all wrong
• “The reason is the human brain is wired in very particular ways”
Even if it’s so simple that a sixth grader can put together a PowerPoint, that’s no reason to go on using that electronic slide show system – or many other hoary maxims about public speaking, says Tim Pollard, CEO of the communications firm Oratium.
“Across all presentations people attend, only about maybe 20 to 25 percent will be viewed as ‘good’ or ‘excellent.’ About 75 percent are viewed as sort of mediocre or worse and 10-20 percent as just absolutely horrible,” says Mr. Pollard, who advises managers of Fortune Top 500 firms.
He contends everything we’ve been taught about effective communications -- such as the importance of crisp delivery, eye contact and body language -- is seriously flawed. And as for wordy slides on an endless PowerPoint presentation, Mr. Pollard says that’s the perfect way to not communicate.
“The reason is the human brain is wired in very particular ways. The brain wants and needs to consumer information in certain ways,” Mr. Pollard says. “When you align with that, you can be spectacularly effective as a communicator. When you misalign with that, it makes you very ineffective.”
What’s the answer? It’s a variation of KISS – keep it simple, stupid – because of how the brain is wired.
Tim Pollard explains the problem and some of the solutions he and his company have developed in today’s exclusive CVBT Audio Interview. Please click on the link below to listen now or to download the audio file for later listening.)
In his new book, “The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design,” Mr. Pollard says that the brain is wired in a very specific way regarding how it wants and needs to consume information.
“Probably the most important thing I can say by far is this: The human brain operates at the level of ideas,” Mr. Pollard says. “
He says that when aligned with this, communications can be incredibly effective, regardless of a presenter’s delivery skills. But when not aligned, presenters will likely leave their audiences indifferent at best, if not bored and confused -- and won’t yield the desired outcome.
About the book
Title: The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design
Author: Tim Pollard
Paperback: 316 pages
Publisher: Conder House Press
Release Date: December 9, 2016