Finally, the last shards of the Great Recession are gone
August 8, 2017
• Consumer spending at nine-year high in July
• At $109, it’s the sixth consecutive month of $100+ spending averages
Americans' claim they averaged spending $109 a day in July, the sixth month in a row in which spending has averaged $100 or more. This is the highest spending average in Gallup's trend since May 2008.
The amount is self-reported and not independently verified. However, the July average is based on more than 14,000 interviews conducted as part of Gallup Daily tracking throughout the month. Gallup asks Americans each night to report how much they spent the previous day, excluding spending on normal household bills and major purchases such as a home or car. The measure gives an indication of discretionary spending.
The $6 increase from June is not statistically significant. In most years, spending showed little or no change from June to July, though there was a sizable $12 increase in 2016. The latest average is the highest for the month of July in Gallup's tracking.
Spending among both higher- and lower-earning Americans was slightly up in July and is among the highest in Gallup's recent trend. Higher earners' spending has consistently been more than double that of lower earners.
Adults in households whose annual income is $90,000 or more reported a spending average of $178 throughout July, Gallup says. Meanwhile, spending among Americans in households earning less than $90,000 annually averaged $80.
Results for this Gallup poll are based on telephone interviews conducted July 1-30, 2017, on the Gallup U.S. Daily survey, with a random sample of 14,710 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. The margin of error for the spending mean is ±$6. All reported margins of sampling error include computed design effects for weighting.
Each sample of national adults includes a minimum quota of 70 percent cellphone respondents and 30 percent landline respondents, with additional minimum quotas by time zone within region. Landline and cellular telephone numbers are selected using random-digit-dial methods.