AUDIO: Young entrepreneur shows how he sells
November 7, 2017
• From kick boxer to CEO
• “Eat the frog first”
Connor LaRocque, who was a champion kick boxer, lives and works in the nickel mining capital of the world -- Sudbury, Ontario. But from that remote city, the young entrepreneur is rapidly expanding his businesses and his motivational speaking.
While studying at Laurentian University, Mr. LaRocque wrote two books, “Life is Motivation” and “Mindset is Everything.” The titles point to how he is moving through life: with optimism despite setbacks, one of which happened when he began a sales company with his brother, going door to door, trying to sell alarm systems.
“The company was called Innovative Sales. We literally made no sales,” he says.
Not discouraged, he started a new sales company, LA Roqk Enterprises, where he sells business to business and also acts as a recruiter for clients. And he also is co-founder of SocialRise Revenue Marketing Agency and the host of a video podcast, “Life on the Rocques.” Also eating up time is his writing of a third book, based in part of his earlier stabs at success, titled, “PhD in Rejection: Why luck is an illusion.”
With a young business to develop along with writing another book and a growing universe of public speaking opportunities, Mr. LaRocque says time management is critical. He says he’s, learned some of the skills by studying motivational speaker Brian Tracy.
“I always take this from Brian Tracy,” Mr. LaRocque says. “‘Eat the frog first’ -- so whatever’s the most important thing, the most important thing that’s going to add value.”
(Connor LaRocque talks about sales and how to stay motivated in today’s exclusive CVBT Audio Interview via Skype. Please click below to listen now or to share the audio.)
Mr. LaRocque seems to be gravitating to the world of public speaking. It’s a tough world to crack and he says he had to speak before many audiences for free before getting to the point where he gets paid.
“For me, public speaking is the greatest thing,” he says. “I feel like I’m free up there. You get the energy going, the adrenalin.”
But he quickly adds that the challenging world of selling on a commission excites him. “I like that pressure, the stress,” he says, because stress is what makes us grow as people.”