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 Audio Report:Referral network boasts big returns
UPLAND November 24, 2005 5:00am 
• Members generate more money than the annual budget of Liechtenstein • Concept based on old-fashioned personal trading 
Ivan Misner, founder and CEO of BNI.
For future business, turn to a proven method of the past, says Ivan Misner, founder of Business Network International (BNI) of Upland and a business professor at Cal Poly-Pomona.
(Listen to an exclusive CVBT interview with Mr. Misner by clicking on the link below)
He says years ago in America’s small communities, people sold to and bought from their friends, or friends of friends. The personal, one-on-one transactions built trust, he says, something that can be missing from modern mass marketing.
"Really, it's the way business used to be when running a business meant serving a community of people you knew," he says.
The idea for BNI has resulted in 4,100 chapters around the work of business people who network with each other once a week.
Mr. Misner says BNI members generate $1.5 billion in revenue through their networking – more than the budget of the European principality of Liechtenstein.
Drilldown
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