AUDIO: Music can score you new success, says businessman


NEW ORLEANS, LA.
September 1, 2009 12:01am


•  Craig Cortello says there’s a link between top CEOs and music

•  ‘A lot of the skills that are required to succeed in the business world are not just things you find in textbooks’


There is a connection between business success and music, says Craig Cortello, who says his success in both areas prompted his research and the writing a book expounding his theory.

“A lot of the skills that are required to succeed in the business world are not just things you find in textbooks,” says Mr. Cortello, who calls himself the “business musician.”

He says those skills include being able to stand before an audience and deliver – either musically or a business presentation – as well as creativity.

“There are so many different dynamics of playing an instrument and playing in a band that can provide folks with the foundation for succeeding,” he says.

In his new book, “Everything We Needed to Know About Business, We Learned Playing Music,” Mr. Cortello says early music education help shape the careers of the 32 chief executive officers he interviewed for the book.

He says music prepared each CEO with the necessary lessons, attributes and insights to succeed in their professional careers and how their successes can be replicated for young music learners.

(Craig Cortello talks about the connection he sees between music and business success in today’s CVBT Audio Interview via Skype. Please left-click on the link below to listen now or right-click to download the MP3 audio file for later listening.)

Mr. Cortello says music education enables and utilizes concepts such as teamwork, self-discipline, confidence and individualism, as well as providing structure in life.

And, he says, a music-oriented mindset helps develop an even-keeled perspective, something he says is useful in dealing with stressful situations and obstacles

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