July 24, 2011 9:00pm
• It’s not only a nice logo
• ‘It’s the difference between Joe’s Hamburger Shop and McDonalds’
It’s branding and it’s not as simple as it might appear.
“It’s the difference between Joe’s Hamburger Shop and McDonalds,” says Peter Johnson, director of the Institute for Family Business at University of the Pacific.
Please click on the play button to watch our report:
As always, thanks for watching!
-- CVBT Editors