VIDEO: Success as an independent consultant takes more than expertise

August 4, 2013 9:00pm

•  It also takes a willingness to market yourself

•  “If you don’t like marketing, you probably don’t want to have a business”

Starting a consulting business may seem easy but it takes more than a thorough knowledge of your subject area. It also takes understanding how to market your business.

Susanne St. Clair talks about how she has succeeded in starting and growing her consulting business – St. Clair HR Consulting in Stockton -- through both good times -- and the Great Recession.

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