VIDEO: Niche marketing -- Italian style


LODI
September 15, 2013 9:00pm


•  Why Italian-style wines are made from Lodi grapes

•  A local niche is found half a world away


Finding that niche in a highly competitive business can spell the difference between frustration and success.

Winemaker Jim Moore has done that by growing Italianate varieties of winegrapes in Lodi and then crafting award-winning Italian-style wines from them.

Here's how he does it:

Thanks for watching!

Copyright ©2017 Central Valley Business Times
No content may be reused without written permission.
An online unit of BizGnus, Inc.
All rights reserved.