VIDEO: How to compete against Wal-Mart

February 16, 2014 9:00pm

•  Small business owner says true customer service is the answer

•  “No is not in our nature”

If you’re setting out to sell something that Wal-Mart has a lot of, how would you do it?

Singh Bhinder has found the secret: A franchise that occupies an unusual niche that’s finding growing demand – and then emphasizing deep customer service.

“No is not in our nature,” he says.

Here’s how he does it:

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