AUDIO: Why the best CEO may be the one sailing away


LAKE TAHOE
March 30, 2014 9:00pm


•  Entrepreneur urges business owners to loosen the reins

•  “We’re not meant to be slaves to our business”


Tired of working eight days a week in your business, from before dawn to the time Cinderella’s coach turns into a pumpkin? You can do it differently, says Scott Leonard, who ran his small business successfully while he and his family spent nearly three years sailing their catamaran around much of the world.

He says by doing the right things, including thoughtful planning, a CEO’s “corner office” can be anywhere but in the corner.

“As we get more and more successful, the business starts to run us, it starts to own us,” says Mr. Leonard. “If we’re in that position, it’s really affecting the growth of our companies. As business owners and entrepreneurs, we’re not meant to be slaves to our business.”

Mr. Leonard, a certified financial planner and founding partner of Navigoe LLC of Redondo Beach, a fee-only financial planning firm, says business owners can run their companies from a sailboat, as he did, or a cabin in the mountains -- or wherever they desire -- by using today’s technologies and smart management techniques.

“Most entrepreneurs believe rewards must be postponed until they’ve earned the right and the money to pay for them – after they’ve reached a particular financial target, sold the business or retired. They also fear that their business will fail without their continuous involvement,” he says, quickly adding that does not have to be the case.

(Scott Leonard talks about how he did it, the lessons learned and how other CEOs can improve their company’s success by getting away from the company in today’s exclusive CVBT Audio Interview. Please click on the link below to listen now or to download the MP3 audio file for later listening, perhaps as you cruise on a beam reach through the Caribbean.)

Mr. Leonard has put his ideas into the new book, “The Liberated CEO: The 9-Step Program to Running a Better Business So It Doesn’t Run You,” Wiley; February 2014; ISBN: 978-1-118-65366-1).

He suggests a nine-step model of “systematic customization” to develop a healthier, more sustainable company that doesn’t require one’s constant attention, all while maintaining the highest management standards.

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