Lodi Winegrape Commission referendum OK’d by growers


LODI
December 14, 2015 9:03pm


•  Passes with 90.2 approval

•  Lodi growers vote to continue funding marketing, education and research commission


Winegrape growers in the Lodi appellation apparently like what their local marketing agency is doing. They have approved by a 90.2 percent to 9.8 percent vote continuing to pay for the Lodi Winegrape Commission, according to the California Department of Food and Agriculture.

Local growers first voted to fund the Lodi Winegrape Commission in 1991 and every five years growers have the opportunity to vote on continuation of the Commission’s efforts. The Commission in turn collects an annual assessment on the gross value of the winegrape crop to fund its activities.

The mission of the Commission is to serve the common interests of all California Grape Crush District 11 winegrape producers and to enhance the profitability and visibility of winegrape production through marketing and promotion of Lodi winegrapes, viticultural research, sustainable viticulture, and grower and public education.

The Commission represents almost 800 winegrowers farming nearly 110,000 acres of winegrapes and has helped establish the Lodi region as a high-quality, environmentally sound production area.

The vote of approval caps a year that has seen Lodi selected to host the 2016 Wine Bloggers Conference and being awarded Wine Enthusiast Magazine’s Wine Star Award for Wine Region of the Year.

Lodi has been a major winegrape growing region since the 1850’s, and today is farmed by over 750 growers. The region also serves as home to more than 85 boutique wineries specializing in small-lot, handmade wines that have garnered major awards at domestic and international wine competitions. In addition, the Lodi Winegrape Commission created “Lodi Rules,” California’s first third-party-certified sustainable winegrowing program, which implements green-farming practices.

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