What’s in a bottle of wine? A quarter million California jobs

October 4, 2017 10:11am

•  Wine lobby releases report on economic impact of wine

•  “An all-American art form produced in all 50 states”

The wine industry’s total benefit to the American economy adds up to $219.9 billion in 2017, according to a report released by WineAmerica, the National Association of American Wineries’ lobbying organization.

It says it is the first detailed study ever conducted of the wine industry’s national economic impact. The study was conducted by John Dunham & Associates of New York, and includes figures for all 50 states, since wine is produced in every one, from Alaska to Florida and Wyoming as well as California, Washington, Oregon and New York.

“Wine is an all-American art form produced in all 50 states, and the ultimate value-added product which preserves precious agricultural land, provides American jobs, attracts tourists, generates taxes, and enhances the quality of life,” says WineAmerica President Jim Trezise. “We have long known intuitively that our industry’s economic impact was enormous, but it’s nice to now have hard numbers which illustrate that.”

California is the 800-pound gorilla in the U.S. wine industry with 259,602 directly employed by the industry. Adding in others indirectly employed, and it adds to 485,056 jobs, the report says.

The production, distribution, sales, and consumption of wine in California generates close to $71.2 billion in total economic activity, it says.

The study measured direct, supplier, induced, and total output including jobs, wages and taxes at all three levels. Of the total impact – $219.9 billion – the wine industry’s direct impact is $84.5 billion, the supplier impact $58.8 billion, and the induced impact $76.6 billion, the report says.

The wine industry provides nearly one million direct jobs (998,496) and over $33.5 billion in annual wages nationally. When supplier and induced figures are included, the totals are 1,738,270 jobs and $75.8 billion in wages.

Other highlights of the study:

• There are 10,236 winery facilities in all 50 states

• Grapes are grown on 677,629 acres of vineyards in 49 states

• Nearly 43 million tourist visits to wineries support thousands of jobs

More than $17.6 billion in tourist expenditures benefit local communities

In California, the “wine country” regions generate 23.6 million tourist visits and $9.7 billion in annual tourism expenditures, says the report.

California is by far the largest grape and wine-producing state, accounting for about 85 percent of the country’s total output, but the wine industry is growing rapidly across the country, the report says/

California’s wine industry jobs pay an average of $51,600 in annual wages and benefits, according to the report.

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